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SW tool for analysis of telecommunication service costs
Pelikán, Martin ; Lattenberg, Ivo (referee) ; Novotný, Vít (advisor)
The theme of this bachelor thesis is searching for and solving the problems connected with creation of application for analyzing tolls for telecommunication services and its realization. Furthermore, usable technologies, design of a web interface and the database are also discussed. Besides this, the bachelor thesis contains designed algorithm for comparing cell phone plans among one and/or more mobile providers. Screenshots from created application are also included in this document.
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The web application for comparing of telecommunications services
Smeliková, Lenka ; Krajsa, Ondřej (referee) ; Koutný, Martin (advisor)
The theme of this bachelor thesis is to design a web application for comparing providers of telecommunications and multimedia services, especially internet providers. Creation of database, application and collection of the necessary data were the main points for the implementation of semester project. Main goal in the bachelor thesis is the realization of application and database according to pre-collected information and data.
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The web application for comparing of telecommunications services
Smeliková, Lenka ; Krajsa, Ondřej (referee) ; Koutný, Martin (advisor)
The theme of this bachelor thesis is to design a web application for comparing providers of telecommunications and multimedia services, especially internet providers. Creation of database, application and collection of the necessary data were the main points for the implementation of semester project. Main goal in the bachelor thesis is the realization of application and database according to pre-collected information and data.
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SW tool for analysis of telecommunication service costs
Pelikán, Martin ; Lattenberg, Ivo (referee) ; Novotný, Vít (advisor)
The theme of this bachelor thesis is searching for and solving the problems connected with creation of application for analyzing tolls for telecommunication services and its realization. Furthermore, usable technologies, design of a web interface and the database are also discussed. Besides this, the bachelor thesis contains designed algorithm for comparing cell phone plans among one and/or more mobile providers. Screenshots from created application are also included in this document.
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Marketing Research of Customer Satisfaction in the Area of the Services B2B
Vlčková, Michaela ; Lupalová, Mária (referee) ; Šimberová, Iveta (advisor)
The master thesis is focused on a new industry of marketing – customer experience in the field of telecommunication services B2B. The theoretical part describes, analyzes and summarizes the basic concepts of information sources in the literature concerning the topic of customer satisfaction. In the analytical part the general theoretical basis and internal information of Vodafone Czech Republic are used for marketing research. On the base of obtained information are created proposals for Sales and Care deparments of B2B clients to increase customer satisfaction.
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Marketing communication of UPC
Rimská, Lýdia ; Vávra, Oldřich (advisor) ; Onofrej, Peter (referee)
The goal of this bachelor thesis is to identify the purpose of the marketing communication and its tools. Taking the theoretical knowledge into consideration, the selected company will be analyzed. This thesis will start by defining individual key terms, the marketing mix, as well as the communication mix. Several modern approaches will be described as they are an important aspect of each company. The second part of this thesis will address the usage of theoretical knowledge in practice and analyze current marketing communications of the company operating in the telecommunication industry. Suggestions and recommendations will be addressed in the final section. If properly implemented, these recommendations will increase the marketing communication effectiveness in the Slovak market.
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Financial analysis of company PODA, a. s.
Přeček, Ondřej ; Sieber, Patrik (advisor) ; Mikan, Pavel (referee)
The content of the submitted thesis "Financial analysis of company PODA, a. s." is an examination of financial situation of the company during the monitored period. Comparing the results of the analysis with the company's competitors is also being addressed. The thesis is divided into two parts -- theoretical and practical. The theoretical part defines basic concepts needed to comprehend the issue. The practical part deals with an application of financial analysis on the company, while at the end of the thesis a summary of the findings and an insight into the future development of the company is given.
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Customer Intimacy in Mobile Retail
Míček, Martin ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The master thesis deals with the topic of customer intimacy in mobile telecommunications and describes how the concept of a value-based strategic approach called "customer intimacy" can be applied in telecommunications industry, illustrated on an example of a mobile operator customer relationship lifecycle model. The goal of the thesis is to evaluate mobile telecommunications industry potential for application of the value discipline of customer intimacy and illustrate a high-level framework of Customer Lifecycle Management model as the first transformational step towards customer-intimate organizational design. The thesis sets main hypothesis on the assumption that adoption of the strategy and principles of customer intimacy enable a mobile operator to capture ownership of positive customer experience and secure a sustainable competitive advantage, thereby presenting a powerful counter-measure against the zero-growth industry outlook. As a sub-hypothesis the author postulates the statement that CLM infuses highly-effective methods to capture additional customer value and positively affect mobile operators' profitability. The theoretical part defines characteristics and components of customer value in business relationships and describes truths featuring the new world of competition. This new paradigm of competition leads to the definition of rules for delivering superior value in the following subchapter. Consequently, three value-based strategic approaches towards market leadership (denoted as "value disciplines") are identified and characterized. The second part presents the goals and key principles of the value discipline of customer intimacy and adverts to distinctions in theory and business practice. The author identifies forces driving strategic initiatives focusing on customer value perception and expectations. In this part the opportunities for adoption of customer intimacy in consumer telecommunications industry are also assesses. The penultimate subchapter describes concept of customer experience cycle that will be leveraged in the practical part of the thesis. The last subchapter then examines the importance of service identity for telecoms' successful adoption of the discipline of customer intimacy. The third part is analytical and provides industry research of European telecommunications market. The individual subchapters describe trends in development of fundamental performance indicators. In the fourth, practical part, the author presents the topic of customer lifecycle management. It describes what basic set of expectation customers have towards the relationship with a mobile operator. Then, a conceptual framework of customer lifecycle model is composed and analyzed. The penultimate subchapter pinpoints measures of value based customer profitability, interprets their applicability for decision-making on market investments, and indicates their interlock to value for shareholders. In the last subchapter, a set of recommendations is provided to mobile operators considering infusion of customer intimate principles into their organization. With respect to the practical part and main hypothesis, the author regards the goal of the thesis as fully achieved and the sub-hypothesis of the practical part as confirmed as well. The author used the following methods of research: general research of corporate strategy, marketing and CRM literature, interviews with telecommunications professionals, analysis of corporate financial filings, collection and reading of market research papers and consulting reports, study of statistical data.
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Satellite communications systems and their usage in transport
Berková, Jaroslava ; Zelený, Lubomír (advisor) ; Melechovský, Jan (referee)
Práce se zabývá novodobými technickými komunikačními systémy. Jsou zde popsány telekomunikační radiové sítě a zároveň jejich realizace s širším zaměřením na bezdrátové datové přenosy. Dále jsou klasifikovány telekomunikační služby včetně radiokomunikačních, kam spadají satelitní komunikační systémy, které tvoří stěžejní část práce. Podrobně je charakterizován jeden z mnoha satelitních komunikačních systémů Inmarsat a vypočítány provozní a pořizovací náklady vybraných služeb v soustavě.
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